Dear Ann Taylor Loft,
What happened to us? We used to be happy together — so happy, in fact, that I would neglect other clothing stores to spend my time and money with you. At one point, a full 50% of my wardrobe had an “Ann Taylor Loft” label in it.
But then you changed, ATL. You used to be my rock, my go-to store for affordable professional clothing, and for cute, flattering tops and skirts that I could wear to parties. Now all I can seem to find on your racks is loungewear. Your t-shirt fabrics got thinner and your blouses got scratchier. Your sweaters became sloppy and shapeless. I bought a blazer from you last year and after just a few wearings, the seams are stretched, the fabric is dull, and the whole jacket looks … well, it looks older and more worn-out than the blazer I bought from you in 2006.
I truly believe we could reconcile and repair our relationship, ATL. Just last year I bought a black dress from you that makes my husband drop what he’s doing to stare and tell me I look hot. But before I can even consider trusting you again, you need to take some steps. First and most importantly, you need to restore quality craftsmanship to your clothing. No one expects custom tailoring on a Target budget, ATL, but the sad lumpy sweaters, the droopy poly-blend blouses, and the paper-thin t-shirts with uneven hems have got to go if you value our relationship.
You also need to conquer your obsession with off-seam front pockets. Especially off-seam front pockets on your Julie pants. The Julie used to be my go-to pant, but I haven’t purchased a pair in years because of those damned off-seam front pockets. Do you know what off-seam front pockets do when placed on the human body? They create little flaps of fabric right at the hips! In case you’ve forgotten, those of us who buy the Julie cut are heavy through the hips and thighs. We do not want more width or volume in that part of our bodies, thank-you-very much. It’s this kind of thoughtless design that makes me think you just don’t care anymore, ATL.
Excuse me for being harsh. I’m only saying this because I want to help.
Please consider what I’ve said about your quality and fit, ATL. I miss you. I loved you once and I want to work this out. But there’s only so much a woman can take before a trial separation becomes a permanent breakup.
Best, Petite Chablis